d Advertising Ethics and Regulations

Advertising Ethics and Regulations

 (Power Point Slides and Presentation)

Advertising by its nature, tries to persuade the audience to do something. Thus, it is not objective or neutral. This fact disturbs the critics who think that advertising should be objective, informative and neutral. They want advertising to provide information to stop there. Most people however are aware that advertising tries to sell something, whether it is a product, a service, or an idea.

Beyond the easily ascertainable claims in an advertising message (ex. does the advertised automobile have a sunroof and an AM/FM radio, and it is AVA label in different colors?) Will it make me more attractive to the opposite sex? Such messages may be implied by the situations pictured in the advertisements

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